and AI implementation partners
The AI rollout diagnostic that makes you the hero with your client.
Your clients are asking hard questions about AI adoption. You need diagnostic depth you can't produce with dashboards or selected interviews alone.
RolloutSignal taps every employee voice — a private 1-on-1 conversation with each one — to surface the insight that's missing from your current toolkit.
You lead the intervention. We do the diagnosis to help you succeed.
Why consultants need RolloutSignal.
Change management, organizational development, and AI consulting practices are all running into the same wall right now. Clients are spending significant money on AI and asking the same question:
"Is this working?"
Your existing toolkit — interviews, workshops, surveys — doesn't scale to answer that credibly across a full organization.
Interviews don't scale.
You can interview ten employees and produce a thoughtful narrative. But ten out of fifteen hundred isn't a diagnostic — it's a vignette. Your client knows it; your senior stakeholders know it.
Surveys are too thin.
Response rates of 20–40%, compressed answers, and the specific stories that explain adoption — "I tried it twice and stopped because…" — never make it into the data.
Dashboards miss the why.
Vendor analytics tell you usage volume. They're silent on what's blocking adoption, what managers are signaling, and whether the usage that is happening is producing real value.
RolloutSignal gives you full-organization qualitative depth without the cost of hundreds of interviews. You receive the diagnostic, you co-present it, you lead the intervention — and because you now know exactly what's driving the adoption problems, you can scope and lead the work that actually solves them.
What RolloutSignal does – and why it works.
“Employees actually tell Haven the truth.”
Typical participation rate, vs. 20–40% for traditional surveys.
RolloutSignal uses Haven — an AI conversation partner — to have private, structured 15–20 minute conversations with every employee at your client's organization about their real experience of the AI rollout. What's working. What's blocking them. What their manager is signaling. What they'd change.
The conversations are adaptive, not scripted. When an employee gives a surface answer, Haven probes. When they raise a concern, Haven explores it. Participants review and approve Haven's summary of their responses before it's recorded — so what's captured is what they actually meant to say.
Every conversation then feeds into a synthesis process that surfaces patterns across the organization, identifies root causes, and produces the diagnostic report you co-present to your client.
This architecture is the reason the evidence RolloutSignal produces is different — and defensible. Traditional surveys compress answers into hurried clicks. Open-text boxes feel unsafe to employees who assume their manager will see them. Interview samples don't generalize. Haven's conversations are structured enough to be comparable across an organization, adaptive enough to probe beneath surface answers, anonymous enough that employees tell the truth, and approved-by-the-participant enough to be accurate. It's the combination that makes the output something you can stand behind with your client.
Haven is FeedbackRocket's employee insight platform, in production across HR, culture, and leadership engagements. RolloutSignal is Haven applied specifically to the AI adoption problem.
Read the full method
“You lead the intervention. We do the diagnosis to help you succeed.”
— The partnership model
The six dimensions — and how you make them yours
RolloutSignal's diagnostic is organized around six dimensions that consistently determine whether AI adoption lands:
Current AI tool usage
What employees are actually using, how often, and for what.
Training and confidence
Whether they feel equipped to use AI effectively.
Workflow integration
Whether AI tools fit their real work or add overhead.
Manager signaling and permission
What leaders are saying (and not saying) about AI use.
Perceived value and risk
Benefits they see, concerns that worry them.
Where this goes next
What would help, what would push back.
Across many engagements, these six have proven to be the dimensions where adoption outcomes are made or lost. They form the default topic library.
For every engagement, the library is tailored. We configure the topics to your client's specific AI tools and situation — what they've deployed, how long they've been at it, and what they most need to understand.
You can also contribute custom questions. If your practice has a particular angle — a framework you use in change engagements, a concern you've seen repeat across clients, a question your specific client needs to explore — you can build it into the diagnostic.
The combination of the proven core and the partner-specific layer is what makes each engagement both rigorous and distinctly yours.
A report designed to help you create more value — for your client and your practice.
The partner version of the RolloutSignal report is designed specifically to make you the strategic partner and intervention lead. The analytical depth is identical to the direct-to-customer version — the difference is what happens alongside the findings, not what's in them.
Our job is to report what the data actually says, with professional integrity and accuracy. We don't soften findings or downplay severity. Where the data allows, we frame issues constructively — "L&D programs are under-utilized but employees want more" rather than "L&D is failing" — but we report what's there. Your clients deserve an honest diagnostic, and your recommendations are stronger when they're anchored to one.
What changes in the partner version is the recommendations section. Alongside RolloutSignal's own recommendations, there's an explicit section for "Recommendations from [Your Firm]." This is where your expertise adds context, specificity, and strategic direction that only someone who knows the client's business can provide. Your recommendations complement ours and allow us to present a united front.
The strategic framing is consistent from first page to last: RolloutSignal provides the rigorous diagnostic foundation; you lead the intervention that acts on it.
Same analytical depth — framed to make your firm the strategic partner.
How RolloutSignal fits into your delivery
You frame the engagement with your client
You use Rollout Signal as the diagnostic foundation for a broader change engagement. You set the client expectations, position the diagnostic in the context of their broader needs, and own the client relationship throughout.
We tailor the diagnostic to the engagement
We work with you to configure the topic library for the client's specific AI tools and situation. You can contribute custom questions that reflect your practice's point of view.
Every employee has a Haven conversation
Employees receive invitations to have a structured 15–20 minute conversation with Haven, our AI conversation partner. Fully anonymous. Typical 75–90% participation. We monitor participation and handle reminders.
We deliver the diagnostic; you receive the report
We synthesize every conversation into a partner-flavored report — framed to position your practice as the strategic partner, with a clear placeholder for your firm's recommendations and intervention design.
You lead the intervention
Your client looks at the report and sees a partner whose strategic recommendations are grounded in rigorous, organization-wide evidence. You know what the real issues are — and you're positioned to lead the intervention work that actually solves them.
How the partnership works
RolloutSignal is delivered through three partnership models. Most consultants start at the lighter end and deepen the partnership as the relationship grows.
Referral
You introduce RolloutSignal to your client and we take it from there.
Lightweight. No ongoing involvement expected. Good for occasional warm introductions.
Co-sell
You introduce RolloutSignal to your client, and we prepare and deliver the sales pitch together — with your endorsement anchoring the conversation.
You sit in on client meetings, vouch for RolloutSignal, and help the client make the decision.
Co-delivery
You integrate RolloutSignal into your broader client engagement. You own the client relationship, co-present the diagnostic with us, and lead the intervention phase.
RolloutSignal is priced at list, same as our direct engagements — you don't price our diagnostic separately.
Commercial terms at a glance
| Element | Referral | Co-sell | Co-delivery |
|---|---|---|---|
| Partner role | Introduction only | Introduces + co-pitches + endorses | Full client relationship |
| Who runs the sales conversation | Rollout Signal | Both (partner anchors, we present) | Partner |
| Who delivers the diagnostic | Rollout Signal | Rollout Signal | Rollout Signal |
| Who leads the intervention | Client (or partner) | Partner (usually) | Partner |
| Rollout Signal pricing | List price | List price | List price |
| Partner commission | 15% of first-year revenue | 20% of first-year revenue | 25% of Rollout Signal portion |
Full partner MOU provided on first engagement.
No exclusivity, no quotas, no annual minimums. We're not trying to lock you in — we're trying to build a relationship.
Who partners well with RolloutSignal
Partners come from many different kinds of practice — boutique consultancies, organizational psychology practices, change management firms, AI implementation consultancies, and more. There's no single profile. Our best partnerships do tend to share a few characteristics, though, which may help you picture how RolloutSignal would fit into your work:
- An active consulting practice with clients currently navigating AI adoption, change management, digital transformation, or organizational development
- A credibility-driven delivery model — where your recommendations need to be grounded in strong evidence
- Willingness to invest in the partnership, the same way we invest in ours: we do proper discovery calls with every partner, and expect partners to do the same with their clients
- Comfortable with co-branding on Rollout Signal deliverables — or Rollout Signal-only branding if you prefer
If you're not sure whether your practice is a fit, apply anyway. We'd rather have the conversation than miss a good partner because of a checklist.
Built by the team behind Haven.
RolloutSignal is a product of FeedbackRocket — a ten-year-old organizational employee-insights company trusted by leading multinational companies (including Volkswagen, Discovery, First National Bank and Liberty).
Our other products include Haven (an AI conversation partner replacing the traditional employee survey) and Sage (an AI Leadership Coach and 360 Degree Manager Review solution).
RolloutSignal applies the Haven methodology to the specific problem of AI adoption.
Ready to talk?
30 minutes with the RolloutSignal team. We'll walk you through how the partnership works, answer anything you want to ask, and figure out next steps if it makes sense.
Book a partner call