Built by FeedbackRocket. Powered by Haven.
Designed for AI adoption.
RolloutSignal is a product of FeedbackRocket — a ten-year-old organizational-insight company building AI-native tools for the questions enterprises most need to answer about their people.
Ten years of listening. A new kind of conversation.
FeedbackRocket has spent a decade helping enterprises — including Volkswagen, Discovery, First National Bank, and Liberty — understand what their employees actually think. Traditional surveys, 360 reviews, culture assessments. Thousands of employee responses across hundreds of engagements.
We built Haven because we learned, over those ten years, what surveys can't surface — and how conversations can. Haven applies that accumulated understanding to a conversational format that produces depth at scale. RolloutSignal is Haven applied specifically to the AI adoption problem.
That's the credibility behind the diagnostic: not a decade of building the tool, but a decade of understanding the problem it was built to solve.
Three AI-native products.
One methodology of listening.
FeedbackRocket builds tools that take qualitative depth — the things people actually say, in their own words — and make it work at the scale of a whole organization.
Haven
Employee insight and culture diagnostic. The conversation engine and anonymity architecture that powers Rollout Signal.
Learn moreRollout Signal
The third product in the FeedbackRocket family — and the first focused specifically on AI adoption.
See the method
“Same listening. Different questions.”
— From culture diagnostic to AI adoption diagnostic
Why we built RolloutSignal.
Every enterprise AI rollout in 2026 is running into the same problem. Licenses bought, training deployed, dashboards live — and a quiet gap between what the vendor deck promised and what's actually happening on the ground.
The gap is almost always at the human layer: confidence, workflow fit, manager signaling, permission, perceived risk. It's also almost always invisible to the tools the CIO has available.
We built Haven for HR and culture. When we started showing Haven to CIOs and transformation officers, the response was consistent:
“This is exactly what I need for our AI rollout.”
The same methodology that surfaces cultural truths surfaces adoption truths. Same listening. Different questions.
RolloutSignal is the productised version of that insight.
Want to see whether RolloutSignal fits what you're trying to do?
Book a 30-minute call with the RolloutSignal team. Whether you're running an AI rollout or advising clients who are, we'll figure out the right next step.